4 Quick questions for fitness business builders:
What money did you make in the last 12 months?
What did you do to generate that income?
What are your income targets for the next 12 months?
What will you do to achieve your new income targets?
Before I go any further I want to be clear that I know it’s not all about the money for you. I’ve never met a fit pro who got involved in the Fitness Industry for the sake of the money. I understand that you want to do what you love and make a difference through the work you do. That’s really great and the truth is there are millions of people who think just like you as indeed I do too.
However, in order to continue to do what you love and to make a difference to the people you serve, you have to be able to make it pay. That is why the money matters. Doing what you love and earning well are not mutually exclusive things although many fit pros speak of them as though they are. “I’m not in it for the money” is something I hear very often.
Unfortunately, unless you learn how to generate a sufficient income from doing what you love; out of serving the people you are here to serve, you won’t be able to make a difference to others or to survive yourself. You’re not going to do your best work if you’re struggling to make ends meet all the time.
But if you want to grow your income you need to start valuing money. You have to start paying attention to the money and start managing it in a way that allows it to grow. You have to care about it to the extent that you learn how to generate it and where it goes when you’ve got it.
For me it’s about finding ways to use the gift you have along with the skills and knowledge you’ve learned to provide valuable service to the people you want to work with.
One of the real challenges for fitness professionals and personal trainers is how to earn the income you need and want without running yourself ragged. How do you go about getting the clients and the income you want in a way that suits you?
My little gift to you is this simple financial planning tool to help you start thinking about and focusing on your income goals for the year ahead. Contained within this simple plan is a message about the kind of business you can create for yourself where you can avoid the 24/7 work life and do it in a way that suits you perfectly.
Enjoy working on your business and I look forward to connecting with you in 2012.
>>> A Simple PT Financial Plan to Make Taking Action Easier <<<
To your success Yvette
