Jackie Diss
Writer of the book the ‘7 step Fitness Product Formula’
I am going to get straight to it, I am here to help you make money from the knowledge you already posses! I have been working within this rollercoaster of an industry that we call fitness for over 14years and boy has the time flown! After years of feeling lost and unsure of what my business and brand was I realised I was being a jack of all trades and a master of non. I was trying to be the chameleon of fitness so I could fit into all hats, which theoretically meant I would have a full diary and a bank full of £s.
The good news is the diary got busier but the bank didn’t and in 2008 I hit a huge burnout that made me rethink my entire career to the point I nearly left fitness altogether. For years I poured my time, energy and heart into my clients and classes which left me completely drained night after night, year after year. I based my monthly earnings completely on unstable income sources such as sporadic clients, clubs constantly changing their timetables and myself paying out a small fortune for marketing/investing into other peoples products, only to receive little or no return.
As mentioned earlier I NEARLY left the industry and after looking through the papers for jobs I realised I didn’t know how to do anything else half as well as I knew fitness. So I sat down and listed what I knew and who I knew and started to rebuild my love of fitness but not as a freelancer but as a fitness business with a direction based on my strongest skills NOT everything I knew.
As a fitness professional there is always a battle to be able to earn your worth but with factors such as clubs limiting your fees or charging you commission, there isn’t enough hours in the day or enough people with expendable income. Realistically It’s not physically possible to train 10 plus clients a day and stay 100% fresh and focused. But without increasing prices how can you earn more money? How can you reach more people …… paying people with your fitness knowledge? how can you earn money without even being there? I tell you how ………. create your own products why refer a clients to someone else fitness book, workouts etc when you have that ability yourself?! Write a book once and sell it 10, 100, 1000s of times over.
Have you ever taught someone else’s concept, read someone’s manual or watched someone’s fitness DVD and gone, ‘I already teach that’ or even better which is what I want to hear ‘I can do that!’ For years I believed other brands had greater knowledge, better concepts and slicker sexier products that I would never be involved with let alone produce. Now technology has evolved the opportunities are endless you CAN produce professional products just like the ones you see being retailed.
For me my business has developed to a point where I use all my fitness, education and media knowledge and evolve them into products for myself or other business’s. Since 2006 I have developed 2 Consumers DVDs, my own fitness DVD series, 100s of downloads for home users and fitness professionals, voiceovers, Apps, written for fitness magazines, blogs. As well as developed presentations, concepts, workshops and educational material ALL from the knowledge I already possess.
I have been in the forefront presenting as well as behind the scenes developing concepts from briefs, content, scripts, Story boards, choreography as well as assisting in wardrobe, set design, music selection and editing process. All I had to do was value what I knew and then GAVE it a value. How often do you get approached for advice? Do you charge for it? If not why not? If you created your own products would it make it easier to charge for?
After working so many years for companies that took my money or knowledge with little or no return I am very passionate that it should be the fitness professional time to make money. My business’s mission is to help fit pros develop a concept into a money making reality using everything they already know.
You could breathe a whole new lease of life into your wallet, career and how you do business. Make that transition from being a freelancer to a business person by creating your own brand and developing your own products.
Contact me:
Jackiediss@hotmail.co.uk
